In 2011, I was working odds and ends for a small agency when I discovered the Brandcenter. I was certain I wanted to go there…for about a month. Then I realized I didn’t want to go back to school. I wanted to work my way into the industry. So I took my shot as a freelance copywriter.
I was bad at it.
My writing wasn’t paying the bills so I began working on naval ships. It was supposed to be temporary but it went on for about three insanely houred, laborious years. Fortunately, the ships docked in cities with big ad agencies, so I tried to connect with creatives who worked there. I often went into the shipyard with a bag of interview clothes, resumes, and portfolio pieces, waiting for my team to need a hardware run so I could leave, interview, pick up the hardware, and return.
I kept freelancing during that time and finally left the ship job. I landed an agency interview where a creative director told me I still needed to grow. He recommended The Brandcenter. He said if I kept my course, I’d work my way in after 5 or more years of fighting, but if I went to the Brandcenter, I’d be where I wanted to be in two years.
Fast forward a few years later and he was absolutely right. And not just for getting a portfolio or a job, but how this program has taught me to be a better creative.
I remember working in an engine room, being covered in exhaust dust and oil, trying to fix some ship and realizing I can’t keep doing this. I wanted to pursue my passion, but felt like I needed some proverbial “Mr. Miyagi” of sorts to teach me. I’m happy to say I found him…I just didn’t realize he would take the form of multiple professors and students. If somehow you’re in a similar situation to where I was, take that creative director’s advice. Get in here, give it all you’ve got for 60 weeks, and the only regret you’ll have is not coming here sooner.