“I came to understand my creativity would be helped, not undermined, by engaging with the business side of the industry.”

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When I finished my undergrad degree in fashion design, I was sure I wanted to work as a member of a team; a designer focused on execution, with no interest in leading a team.  I saw creation and leadership as separate functions. After seven years of working for a number of design firms, seeing first-hand the importance of leadership in creative work, I changed my mind. I realized I wanted the responsibility of being confronted by a variety of challenges.  I came to understand my creativity would be helped, not undermined, by engaging with the business side of the industry.  This is what led me to the VCU Brandcenter.

-Salome Guruli, Art Director class of 2020

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